About Us

We are a specialised center for Assisted Reproduction that offers IVF, ICSI and other Infertility treatment methods to help couples become Parents.

Embryologists at Crea are qualified personnel who have an intuitive understanding of your Gametes (Sperm and oocyte) and work along with IVF Physicians to create viable embryos leading to a best case outcome of a Live Birth. Our Embryologists play a critical role in a Couple's Infertility Journey working closely with them to help them realise the best-case outcome.

We are a team of (Com)passionate, Knowledgeful, Curious Embryologists and Assisted Reproductive Technology (ART) specialists who are trained and committed to offer pragmatic ART options for men and women to help achieve their parenthood dreams.

Because we are the curious types, we also indulge in developing newer insights in the ART space by the way of active research and thereby evolve newer and better ways of doing things that focusses on improving outcomes for our customers.We intend to be an organisation that is curious about the art and science of Assisted Reproductive Technologies and aim to consistently better our understanding of our field that can help improve outcomes for our customers.

Our Purpose

We believe that our purpose is to provide our patients clear understanding of their gametes (sperm and oocyte) and the ART options that are available to them to attain their parenthood dreams. We further partner with IVF Physicians and provide patients with the most optimum infertility treatment.

Our Values

  • We aim to be a scientific Organisation that continuously learns, improves and contributes to the science of Embryology.
  • Respect and empathy is an important trait that we aim to display in every interaction of ours.
  • Cleanliness, Hygiene and Privacy will always remain our top priorities.
  • We intend to provide our employees and patrons a friendly and learning environment at Crea.


Dr. Sasikala Natarajamani MBBS, M Med Sci (ART) UK., EMB (ACE),
Founder & Scientific Director Crea Conceptions - Sasikala

Crea is founded by an internationally qualified and trained Medical Professional who had the opportunity to work with some of the best and brightest minds in the field in countries like UK, the United States and in Europe and the Middle East.

Dr. Sasikala Natarajamani has a medical degree from the University of Madras and a Post-Graduate degree in Assisted Reproduction from one of the pre-eminent universities in England. She is trained in specific areas of Embryology in UK, Germany and USA.

Dr. Sasikala has 25 years of Professional Medical experience and has specifically focused on the field of Assisted Reproduction for the last 15 years. She sets exacting standards when it comes to the various aspects of Embryology practice and more importantly, she continuously seeks betterment of standards to deliver better care and results to her patients.

She was instrumental in setting up Leading IVF Labs in India and was responsible for developing the First PG Diploma in Clinical Embryology in India. She has deep interest in advancing the cause of Clinical Embryology as a medical specialty and aspires to develop Crea as a Center of Excellence in Clinical Embryology.

Dr. Sasikala is Board Certified by the American College of Embryologists (ACE). She is a member of the American Society of Reproductive Medicine (ASRM) and the European Society of Human Reproduction and Embryology (ESHRE).

Dr. Sasikala can be reached at sasikala@creaconceptions.com

Natraj T. B.Eng., MBA Crea Conceptions Linkedin
Founder and Managing Director. Crea Conceptions - Nataraj

Natraj believes that the foremost of Crea's purpose is to empower its customers with unambiguous advice on their reproductive health and provide them with best possible options in their journey to Parenthood. Evidence and outcomes are cornerstones of any healthcare practice. Crea's treatment processes and the overall approach to advising and treating its customers is to provide as much information at every stage of the treatment cycle. He has created a model that has Scientific Knowledge and Insights as hub of the practice and deep meaningful counselling as spokes, in a journey that is believed to address some of the key pains that the patients come with.

At Crea, his role includes building culture, scale, brand and partnerships along with innovation initiatives.

Natraj is an Alumni of IIM Ahmedabad and a Graduate Engineer from the University of Madras with a Masters Degree in International Business from University of Bristol UK and ENPC-France and has over 24+ years of professional experience globally.

He can be reached at natraj@creaconceptions.com

Team Crea

Crea is ably supported by a team of dedicated, expert and experienced gynecologists, andrologists and embryologists. Couples receive extensive counseling on their condition and are helped throughout this experience by our expert clinical psychologist.

Dr. Sasikala Natarajamani, MBBS, M Med Sci (ART) UK., EMB (ACE)
Scientific Director & Chief Embryologist
Dr. Jothinathan, MBBS., MS (Gen surgery)
Andrologist, General & Laparoscopic surgeon Crea Conceptions - Jothinathan

Dr. Jothinathan completed his Undergraduate and Postgraduate medical degrees in Surgery from University of Madras. He has also undergone his Diploma in Basic Laparoscopic Surgery from SAGES and fellowship in Minimal Access Surgery from Madras Medical College.

Apart from being a consultant in general and laparoscopic surgery in many leading hospitals in Chennai, he has also been concentrating in the field of Andrology for the past 6 years. He is well appreciated by his patients for his soft spoken nature, easy to approach quality, accurate diagnostic skills and excellent patient care and is responsible for the Clinical Andrology Services at Crea.

Mrs. Archana Bhargav, B.E (Computer Science), (B.Sc)
Embryology Process Manager Crea Conceptions - Archana

Archana Bhargav is a graduate from Anna University with a Bachelors Degree in Computer Science and Engineering.

A quick stint in Tata Consultancy Services (TCS) gave her exposure to Project and Resource Management and the importance of Processes and Metrics.

She thinks it would be a great challenge to work in a start-up like Crea that has a unique model and believes that her exposure to processes and metrics coupled with her natural meticulousness will be a great value-add to Crea. She aims at making Crea a "commendable and a responsible unit"

Dr. Janani Dakshina Moorthy, B.Tech (Bio-Tech), M.Tech (Genetic Engg.), PhD
Manager - Education and Research Crea Conceptions - Janani

Janani brings with her deep academic knowledge in Biological and Life Sciences. At the SRM University, where she graduated, she was a holder of the prestigious "SRM GATE FELLOWSHIP - 2011". Working in SRM University as a teaching associate for 2 years has given her valuable experience in the field of education - research methodologies, efficient training and new delivery methods, which she believes will help her deliver her current role in training and research.

Ms. Buelah Carmel, M.Sc (Zoology)
Embryologist Crea Conceptions - Buelah

Buelah Carmel completed her Under Graduation in Advanced Zoology and Biotechnology from the University of Madras following which she did her Post Graduation in Zoology from the same University. She comes with a keen interest in the Science of Reproduction and is appreciated by her peers and patients for her clarity of thought and calm nature.

Her project on Cryopreservation of Spermatozoa made her realise her interest in the field and at Crea is currently working on Vitrification of Human Spermatozoa. She manages the Andrology labs both in Crea and at our partner centres and is working towards excelling in Embryology procedures.